Shankar Binjawadgi

Spearheaded the 0-to-1 development and launch of a Windows CLI client using WSL2 virtualization for Blob NFS, unlocking a new Windows segment and onboarding 150+ B2B customers while partnering with product leadership on go-to-market strategy.

Built troubleshooting tooling to diagnose Azure Blob NFS issues, collect useful logs, and support faster root-cause analysis for users and Azure support workflows.

Interviewed 2 hike organizers to identify planning pain points; architected AI Hike Researcher, a cost and time efficient AI agent that gathers 6 real-time safety signals and personalizes trail filtering, reducing weekly planning time by 98%.

Built an AI music recommendation engine in n8n for mood and occasion sub-playlist curation, using dynamic song-feature selection and improving relevance by 73% versus a rule-based baseline in project testing.

Discovered 3 student fitness pain points through 6 interviews (hypotheses driven); built a 0-to-1 personalized AI gym buddy MVP in 3 hours at OpenAI Codex Hackathon; currently iterating toward a broader release based on user feedback.

Benchmarked Asana's sales strategy and go-to-market motion across nine dimensions, recommending clearer PLG vs. SLG guidance and competitive differentiation. Awarded 1st place for best assessment out of eight teams.

Led an 11-member cross-functional team across design, engineering, and business to build HeyLily, a Hiya competitor and AI scam-call assistant for seniors. Ran 15+ user interviews, guided development of an android call app, and crafted a 5-year B2B2C go-to-market model.

Ideated, launched, and ran the Foster Tech Club program that made product thinking more social and hands-on; created event marketing, posters, Luma pages, and audience messaging; produced three teardown events with 110+ attendees.

Proposed Roblox, a user-generated-content platform, as the acquirer for Shutterstock in the Foster Case Competition. Presented a $1.5B valuation and synergy analysis showing how Shutterstock assets could expand Roblox creator tools, content quality, and market share.

Developed a go-to-market strategy for Microsoft 365 Copilot to capture 1% of the U.S. university student market, modeling $2.9M in value over four years. Positioned Copilot as a Gen Z-facing AI productivity product through campus adoption, value messaging, and education-focused GTM tactics.

Produced four milestone reports on South Korea's gaming sector, covering market sizing, developer and publisher mapping, growth themes, and investment analysis. Turned the research into a prioritized outreach list of six targets to guide 2025 go-to-market planning.

Developed a structured consulting analysis for SBS, turning client context, market research, and strategic signals into prioritized recommendations, supporting rationale, and an executive-ready presentation.

Analyzed 100 one-star Bumble App Store ratings, root-caused the recurring no-matches problem, brainstormed solutions, and proposed Bumble Barney, an AI wingman intended to decrease no matches by 10%. Won 2nd rank in the February NextLeap Capstone project.

Designed wireframes for a Netflix social discovery concept, exploring how friend circles, onboarding, and recommendation flows could make content discovery more social and habit-forming.

Created a user persona and mapped Netflix's new-user onboarding journey to identify friction points, emotional states, and opportunities to improve activation, personalization, and first-session value. Published the journey map on Figma, where it received 650+ uses and 17+ likes.

Collected product design explorations in Figma, including journey maps, wireframes, and interface concepts that show product thinking across discovery, interaction design, and user experience.

Completed the Advanced AI/ML Certification capstone at IIIT Hyderabad and placed 2nd for the project.

Built an AI tool that transforms hand-drawn sketches into realistic images using Convolutional Neural Networks and Generative Adversarial Networks. Won 2nd place in the final-year project competition for applying computer vision and generative modeling to creative image generation.